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Contributed on January 26, 2022
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Customer Journey Orchestration Platforms Are The Catch Of The Day   

Blog: Forrester BPM Center of Excellence

Customer Feedback Management vendor Medallia’s announcement of its intention to acquire customer journey orchestration (CJO) vendor Thunderhead is the fourth acquisition in the customer journey orchestration space in six months. First CSG acquired Kitewheel, followed less than a week later by Qualtrics’ acquisition of both Usermind and Clarabridge. And in October, Genesys announced its acquisition […]

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